e.l.f. Lip Lacquer Collection
Design Challenge
Create a packaging design for a set of three lip lacquers that captures the vibrancy and energy of summer while ensuring functionality and brand consistency. The packaging should be multi-functional, visually engaging, and able to stand out on store shelves. It should also embody the e.l.f. brand identity, evoking a sense of fun and creativity while serving a practical purpose after the product has been used.
Design Narrative
This set of three e.l.f. Lip Lacquers, featuring three distinct shades, is packaged in a rigid, multi-functional structure that can be repurposed for storage. The exterior design creatively mirrors the action of brushing the wand onto the lips, providing a dynamic and engaging visual experience. The blue background, paired with a tan belly band, reflects the summer launch of the collection, with bright colors that evoke the vibrancy of the season while ensuring the product stands out on store shelves. The brushstroke patterns on the packaging are matched to the shades inside, giving customers a clear preview of the product they are purchasing.
The design also incorporates typefaces that echo the signature e.l.f. logo, ensuring brand consistency and reinforcing the product’s identity. This thoughtful integration of design elements creates a cohesive and visually appealing package that not only highlights the product’s summer appeal but also enhances the customer experience.
Outcome
The final product contains a reusable box for various uses for the consumer with a bright and versatile exterior design. The overall design strategy emphasizes both functionality and aesthetics, offering a product that is not only eye-catching but also practical for long-term use.
